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Dodge Demon Launch

Pier 94 | New York

Project
info

NOMOBO captured the Dodge Demon Launch Event at Pier 94, NYC. The LIVE launch, which was also broadcasted LIVE on Times Square, was produced by NOMOBO and George P. Johnson Experience Marketing Agency, commissioned by Fiat Chrysler Automobiles (FCA).

The launch was simultaneously broadcasted LIVE on Youtube, Twitter and on Times Square. There was even a special vertical live stream on Facebook targeted on the mobile audience. At Pier 94 in New York there was a display of several of the Fast & the Furious cars.

It was a spectacular show, including appearances of Wiz Khalifa and Vin Diesel, which ended in the uncaging of 2018 Dodge Challenger SRT Demon.

2018-dodge-demon-drag-testing-launch-2.jpg

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