Dreamforce 2023

In the heart of San Francisco, Salesforce and NOMOBO has been taking over Moscone Conference Center and downtown San Francisco since 2020.

550 HOURS OF CONTENT

550 HOURS OF CONTENT

550 hours of original content, featuring VOD edits and livestreams, spanning multiple timezones. 

MULTI-STAGE CAPTURE

MULTI-STAGE CAPTURE

Two broadcast studio's, five (elevated) breakout session rooms and a massive Dreamfest celebration.

250 VOD's DELIVERED

250 VOD's DELIVERED

Over 250 video-on-demand deliverables created with an unmatched industry edit turnaround time.

One of NOMOBO's highlights of the year - Salesforce Dreamforce conference. Over 40,000 people coming together to enjoy three days of innovation and product announcements, keynotes, learning and community building.

CHALLENGE

Providing a fitting strategy and approach to capture and stream the biggest Salesforce Events and bring them to a global audience on Salesforce Plus. 

Producing 6-8 online experiences per year differing in size and scope that brings TV-show style entertainment, learning content and insights to the online viewers with a cost efficient and sustainable plan, reducing the amount of people onsite.

STRATEGY

A fully integrated hybrid production offering combining our remote production approach with the onsite ‘Bridge’ position, where stakeholders and creative leads can coordinate and drive the run-of-show of this massive broadcast exercise. This takes some of the pressure away from the event space, more eye to details. We had a strong focus on delivering the learning content fast, an important aspect for the audience. We used our remote camera workflows for the Salesforce today studio and Breakout Capture Rooms as  well as remote editing to create a smaller footprint in our onsite Basecamp.

RESULTS

Less people onsite = less set up time = more hours of content creation. More than a 50% reduction in crew onsite compared to 2022. 

Dreamforce was broadcasted live for 72 hours, delivering 550 of hours of original content and more then 250 VOD deliverables. Breakout content was up on the platform within less than 24 hours.

ROI: generating more content, less costs, less environmental impact and more product sales revenue. Where only 3% of the event budget was designated to NOMOBO's operation, it delivered 28% in sales.

This approach showed our ability to adapt to changing budgets and direction in the moving era of strategic global events - staying agile and scalable.

 

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