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Reaching 25x more customers with the hybrid version of dreamforce
software company
4K CONTENT PRODUCTION,
concept and
production strategy
DEVELOPMENT
Salesforce's flagship event, Dreamforce is one of the biggest tech conferences in the world, not just in the physical but also in the digital space.
The event is legendary in the tech world: 45.000 onsite attendees and 3 days of innovation with product announcements, keynotes and networking.
Creating the hybrid version (offline + online) of this monumental event was a real challenge and NOMOBO was tasked to plan and execute the full scale live stream and content production for Dreamforce's online version on the dedicated platform: Salesforce+.
550+ Hours
of Original Content.
30 Million
Views on the Live Stream Only During the First Days!
440+ VODs
Captured, Edited and Delivered On the Same Day.
Award-winning Event Marketing Tool: Salesforce+ Content
TV Show Style Entertainment and Learning Content for Dedicated Platform: Salesforce+
Our team created the live stream and content production strategy for 550+ hours of content during Dreamforce.
We provided a fitting strategy and approach to capture and stream one of the biggest tech events and bring them to a global audience on Salesforce+.
With an engaging TV show style production:
- Live Streamed on 2 Broadcast Channels,
- from 2 Studios, 4 Keynote rooms, 12 AI Breakout rooms, 6 Remote Breakout Rooms and 2 Theaters.
All of this brought to life by 200+ NOMOBO Team members both onsite in San Francisco and remote in our Live Center in Amsterdam.
440+ Video On Demand for Salesforce+
During these 3 days we captured and edited 440+ VODs that are live on the Salesforce+ platform, readily available for the after event marketing nurture and all year round content campaigns.
"We can reach 25 times the number of customers through the digital version of Dreamforce than in person."
Fueling All Parts of the Funnel with Content
Viewing Data to Boost Sales
The data gathered on the streaming and virtual event platform: Salesforce+ is priceless in terms of targeted marketing and sales campaigns.
The team uses viewing data like: Watch Time or Quality of Viewership to determine when is the best time to pass the leads onto their sales teams for follow ups and further conversations. This is a unique and crucial way to utilize data in a highly functioning marketing pipeline.
Pushing Boundaries with the NOMOBO x Salesforce Partnership
As Erin Olsen phrased it: We push boundaries together in this partnership through mutual respect and innovation.
NOMOBO is honored to year after year deliver the live stream and content capture for the world's biggest tech event and support Salesforce in this partnership.
"We have all the data available on Salesforce+ to target and further nurture the audience into customers. Retargetting with nurture campaigns and content that's relevant for the prospect is essential in our strategy."
