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440k+ Views: How Gulfstream’s Hybrid Launch Made Aviation History
4K CONTENT PRODUCTION,
CONCEPT AND PRODUCTION
STRATEGY DEVELOPMENT.
When Gulfstream launches a new jet, the aviation industry takes notice. But in 2021, at its Savannah facility, the luxury aircraft company wanted to make double the impact.
The unveiling of its G400 and G800 aircraft had to be a hybrid masterclass, simultaneously captivating thousands of online viewers and 300 in-person attendees.
A condensed runtime of just 45 minutes and strict facility regulations imposed challenges. But our creative team, working closely with Gulfstream and GPJ, stepped up to the task.
12 angles
of cinematic footage revealing the $72.5m Gulfstream G800 jet.
400.000
Online Viewers across Gulfstream website and socials.
3 hours
from event finish to delivery of fully-approved highlight video.
A Seamless Hybrid Experience, Engineered for Impact
After months of careful planning, our team executed a tightly produced livestream that kept both in-person and online audiences engaged from start to finish.
Storytelling, composition, and cinematic drama were critical. The full broadcast was carefully planned and previsualized using Unreal Engine, ensuring client buy-in and a flawless delivery on the night.
A sports-style news desk segment helped to set the stage, building excitement and providing context before the main reveal.
Dynamic camera work was also key.
- A two-man operated drone (pilot and camera operator) provided spectacular aerial footage.
- A remote-controlled Agito camera car and impactful lighting gave an on-the-ground view of the G800 as it was rolled into position.
- In total, 12 angles of cinematic footage revealed the $72.5m Gulfstream G800 jet.
The entire event was streamed live on YouTube and Gulfstream’s website. Our production team was also able to deliver a full highlight video for media distribution within just three hours of the event’s finish.
“The team came up with a concept that really brought to life the story of Gulfstream and how much innovation we’ve had in the last decade.”
A Seamless Hybrid Experience, Engineered for Impact
From Launchpad to Legacy: A Global Audience Engaged
More than 40,000 viewers tuned in for the spectacular livestream. An additional 400,000 views were later registered on Gulfstream’s website and social platforms.
The event’s production quality helped to engage key opinion formers, leading to high-impact media coverage. This was reinforced with a rapid three-hour turnaround for extended highlights content – a task that had previously been handled in-house.
The high-production-value hybrid event meant Gulfstream was able to identify potential sales opportunities in key markets around the world, maximize its global reach, and benefit from making a huge industry impact.
“The beautiful thing is that we’re able to bring this to a global audience to really spread the word of this impressive and incredible launch.”
From Launchpad to Legacy: A Global Audience Engaged
More than 40,000 viewers tuned in for the spectacular livestream. An additional 400,000 views were later registered on Gulfstream’s website and social platforms.
The event’s production quality helped to engage key opinion formers, leading to high-impact media coverage. This was reinforced with a rapid three-hour turnaround for extended highlights content – a task that had previously been handled in-house.
The high-production-value hybrid event meant Gulfstream was able to identify potential sales opportunities in key markets around the world, maximize its global reach, and benefit from making a huge industry impact.
