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maximizing product sales and audience reach with Rodan + Fields
AND HEALTH CARE
DEVELOPMENT,
LIVE STREAMING,
CONTENT CAPTURE
AND CREATION
Since 2016, North America's number one skincare brand has turned to NOMOBO to create a live, on-demand TV show and creative concept for its annual convention that could grow the company's reach and audience as well as product sales.
230% Growth: Going From Limited, Local Audience To Global, Maximized Reach
Rodan + Fields had a challenge: having 300.000 consultants working for their company but having the ability to only host 15.000 in person during their yearly convention.
NOMOBO created a creative concept and live streaming plan that allowed the company to host 50.000 members and expand their audience reach by 230%.
The case shows well: live streaming is an excellent way to go from limited, local audience to global, maximized reach.
Pioneering Hybrid Event
With 15.000 Onsite and 50.000 Online Attendees.
230% Growth
In Audience Reach.
Product Sales and Ticket Sales
Boosted by the Live Stream.
Product Sales Growth With A Live, Global Audience
New Revenue Stream through Untouched Audiences
Rodan and Fields created an online version of their event which had a subscription based model for the online attendees. They charged a yearly fee from the online audience to have access to the platform, creating a new revenue stream for the company while also reaching a yet untouched audience.
Boosting Product Sales Through Live Streaming
Hosting 230% more consultants also allowed Rodan + Fields to communicate directly with their audience and incorporate direct sales techniques throughout their online event.
Beauty product placements and special offers were advertised to their online audience during the live stream that allowed the consultants to shop and engage with the e-commerce platform directly.
Rodan + Fields generated a record amount of revenue throughout their online show and since its success keeps this communication method as part of their marketing mix since our first collaboration in 2016 event at MGM Grand in Las Vegas.
"It's how we deliver content, education and information to our consultants and also a way to provide content 24/7 that we can then use throughout the year."
VOD Platform: Content Hub for After Event Marketing
Our dedicated team of more than 50 included directors, camera operators, engineers, producers, editors, presenters and support staff work on this event each year.
Their efforts capture 25 hours of live footage, taking in everything from the red-carpet arrivals show to inspirational speakers, breakout sessions, product launches and an awards gala that has included Meghan Trainor as the main entertainment.
Online Platform With Video On-Demands For The After Event Marketing Plan
Through a bespoke online platform created in collaboration with IBM and Wondersauce: our full HD live stream is distributed to more than 50,000 paid viewers across the United States, Canada and Australia each year.
Creating an extra revenue stream for the event and a way to expand the audience reach even further by creating a VOD Platform that is available 24/7 and a great way to market the event whole year round.
Much of the footage, including the general and breakout sessions, remains available to subscribers on demand, immortalizing and productizing each event for Rodan + Fields consultants, new and old alike.
