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3300% Fanbase Growth: from 50K Subscribers to 1.7M with ultra music festival
festival
Music
4K CONTENT PRODUCTION,
Creative,
Marketing and
production strategy
DEVELOPMENT
Ultra Music Festival - the world's premier electronic music festival, boasting elite DJs and unparalleled production hosted in 29 countries.
From all 6 inhabited continents directly to the screens of music lovers around the world: NOMOBO dances to a different beat when it comes to the content development and live streaming of Ultra Music Festival.
Since 2011, we've worked closely to cultivate a large online audience. From designing the strategy, executing the production and distributing the content to fans and DJs on every corner of the planet: we brought the electrifying energy of Ultra Miami to the screens of the world.
More than 2.5 billion views later:
We're proud to continue our pioneering efforts. Our stunning, cinematic multi-camera live streams capture the raw emotion behind every Ultra Music Festival. Integrating a wide range of segments that tie together the epic show that is ULTRA LIVE on Ultra's dedicated UMF TV channels, we created a key component of Ultra's marketing mix that has grown from two original shows to the incredible number of more than 30 worldwide events each year.
3300% Fanbase Growth
Online Audience (Subscribers) From 50K to 1.7 Million
2.5 Billion
Views Generated
Brand Growth and Data Insights
Long-term Results: New Global Festival Locations Added Based on Data Insights
Creative, Marketing and Production Strategy
The NOMOBO team has been delivering the creative and marketing strategy as well as the production concept for Ultra Music festival for several years by now.
Concepts are varied and encompass one of the widest music festival promotion range on the planet: our collaboration expands from the creative production script of a 27-hour multi-channel livestream on YouTube (2022) to a historical 25-episode promotional deep dive documentary series (2024).
NOMOBO and Ultra Music Festival has been working on UMF TV and the live stream of events in multiple continents over the years. Utilizing different creative, marketing and production concepts to increase the views, engagements and subscriber base for UMF TV.
In 2024 this resulted in: more than 200+ nationalities tuned in around the world, racking up more than 20 million views and 79 million impressions in three days.
We created some early buzz with a high-quality announcement video as part of the marketing and promotion plan. Then, we focused on giving unprecedented access, entertainment and coverage to fans. Hosts Andrea Helfrich and Will Best anchored our show, juggling live interviews with throws to backstage footage, field reports, and the latest social media content.
"These impressive numbers prove once again the increasing relevance of live event video production in the highest possible quality with a fast turnaround. It adds a tremendous value to brands, artists and music labels, as well as creating global interaction between viewers, fans and brands."
The NOMOBO Difference and Long-term Results
Our creative and production concepts make sure that the audience is engaged and the digital experience feels more extensive than ever. Some of our strategic elements are: behind the scenes, live cross-talks and interviews, live drone feeds and DJ sets, social live feeds (Youtube, Instagram, TikTok, Facebook), streaming content from viewers at home and in the crowd in a unique split-screen environment etc.
Our expert crew of around a 100 works on these extensive productions usually: our best directors, camera operators, technicians, producers, editors and social media experts, joined by local teams of skilled professionals.
After show content and marketing care: We supplied each broadcasted DJ with edited footage of their set to use in their personal promotion– including individual, full-length main stage live sets in 4K resolution which were delivered within only a few hours after the respective DJs left the stage. A few hour long turnaround time is an industry leading delivery time, as usually this can take up to several days. However, as part of the NOMOBO difference, we aim for the highest quality delivered in the fastest possible way.
Driving Revenue Through Creative Concepts and Fan Engagement
The strategy and production crafted by our expert team creates tangible results like the brand and fanbase growth which in Ultra Music Festival's case was its fanbase increase by 3300% over the years, raising the subscriber base from 50K to 1.7 Million.
This led to several new locations added globally to the festival's calendar and Ultra Music Festival becoming one of the leading global brands when it comes to offline and online entertainment.
