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It all started with an email from Google, asking us to test drive a new feature on YouTube called ‘live streaming’. The year was 2012, and we created the first global electronic music broadcast.
As live images of Avicii and Madonna at Ultra Music Festival reached over 200,000 people around the world, we realised there were no more boundaries to creating meaningful connections. NOMOBO was born. Since then, we’ve partnered with Ultra year after year, and as their strategic partner we’ve helped grow their worldwide event portfolio and online audience to 1.7 million YouTube subscribers on the UMF TV channel.
The world of online engagement has changed quite a lot since we started out in 2012. High volume content deliveries, fast turnaround times and worldwide lag-free coverage are
just a few of today’s game rules. These demands steered our mission to create compelling digital content for the biggest brands worldwide.
To become leaders in production and engagement, we invested heavily in technology and made our company a tech frontrunner. In the last few years, we’ve added four remote production galleries to our Amsterdam offices. From these, we service global productions, with small agile teams on the ground. Everything else, such as video direction, audio mixing, video playout, encoding and live graphics, is done in our remote control rooms. Like an audience, we can be close but from a distance. It’s put us in our unique pioneering position, creating award-winning and record-breaking online video campaigns for the biggest brands worldwide.
Our team is passionate not only about the industries we work with but about creating truly special moments for our viewers. They are the ones that create the NOMOBO difference.
