Ultra Music Festival x NOMOBO

1.6 MILLION

Online audience

MULTI-STAGE

Festival capture

PARTNERSHIP

Global partnership for over 10 years

NOMOBO x ULTRA MUSIC FESTIVAL

Ultra Music Festival - the world's premier electronic music festival, boasting elite DJs and unparalleled production located in the beautiful city of Miami.

From the beaches of Bayfront Park directly to the screens of music lovers around the world: NOMOBO dances to a different beat when it comes to live streaming Ultra Music Festival.

Since 2011, we've worked closely with Ultra Music Festival to cultivate a large online audience. From designing the strategy, executing the production and distributing the content to fans and DJs on every corner of the planet: we brought the electrifying energy of Ultra Miami to the screens of the world. More than two and a half billion views later, we're proud to continue our pioneering efforts.

Our stunning, cinematic multi-camera live streams capture the raw emotion behind every Ultra Music Festival. Integrating a wide range of segments that tie together the epic show that is ULTRA LIVE on Ultra's dedicated UMF TV channels, we created a key component of Ultra's marketing mix that has grown from two original shows to the incredible number of more than 30 worldwide events each year.

Strategy

Once again, we had full control over the strategy, concept and production script of a 27-hour multi-channel livestream on YouTube in March of 2022. An engaging live broadcast on UMF TV switched between the Mainstage, Worldwide Stage, Live Stage and ASOT Stage, while the techno-music-driven RESISTANCE Megastructure was streamed in its entirety on a separate channel.

More than 222 nationalities tuned in around the world, racking up more than 18.5 million views in three days – including a mind-blowing 400,000 per day for RESISTANCE alone.

We created an early buzz with a high-quality announcement video as part of the marketing and promotion plan. Then, we focused on giving unprecedented access and coverage to fans. Hosts Andrea Helfrich and Will Best anchored our show, juggling live interviews with throws to backstage footage, field reports, and the latest social media content.

WORLDWIDE BROADCAST

Behind the scenes, live crosstalks meant the energy and direction never stopped. Out in the action, live drone feeds offered unique views while live DJ sets were shown throughout the broadcast. Also included were Instagram Live feeds, streaming content from viewers at home and in the crowd in a unique split-screen environment.

All in all, a crew of 100 worked on this extensive production: 40 of our best directors, camera operators, technicians, producers, editors and social media experts traveled to Miami, with a local team of 60 skilled professionals who joined us.

Through our partnerships with YouTube and Facebook, ULTRA LIVE generated unprecedented audience figures. What a show!

We supplied each broadcasted DJ with edited footage of their set for them to upload on their YouTube channel – including individual, full-length Mainstage live sets in 4K resolution which were delivered within only a few hours after the respective DJs left the stage.